JoJo Siwa, the vibrant performer who captured the world’s attention as a child on Dance Moms, is once again in the spotlight—only this time, it’s not about a new single or colorful merchandise line. At 21 years old, JoJo is currently competing on the UK’s Celebrity Big Brother, and she’s using the platform to open up about her identity in ways that are vulnerable, empowering, and deeply human.
What started as a casual conversation on a livestream has turned into a moment of real connection, with JoJo sharing aspects of her identity she’s only recently begun to understand herself. And for millions of fans watching, it’s been a powerful reminder that no matter how famous or successful someone might be, they’re still figuring life out—just like the rest of us.
JoJo Siwa’s Journey: From Child Star to Courageous Adult
Many remember JoJo Siwa for her iconic hair bows, glitter-filled performances, and larger-than-life personality. She quickly became a household name, not just for her dancing and singing but for her unwavering confidence and positivity. But growing up in the public eye is no easy task. Every change, every milestone, every mistake is watched, analyzed, and shared. And now, JoJo is navigating one of life’s most personal topics—identity—under a microscope.
While JoJo came out publicly as part of the LGBTQ+ community in 2021, she admitted at the time that she didn’t feel pressure to land on one label. In fact, she embraced the uncertainty. “I still don’t know what I am,” she said in an interview with People. “I like queer. I think the keyword is cool.”
And now, she’s diving even deeper.
A Heartfelt Conversation Inside the Big Brother House
During an intimate late-night chat with fellow contestant and drag performer Danny Beard, JoJo revealed something incredibly personal. It wasn’t a rehearsed speech or planned confession. It was honest, spontaneous, and deeply reflective.
“I feel, like, so queer, do you know what I mean?” JoJo said during their talk. “I think that’s the thing. I’ve always told myself I’m a lesbian, and I think being here I’ve realized: ‘Oh, I’m not a lesbian, I’m queer,’ and I think that’s really cool.”
Her words weren’t filled with doubt—they were filled with discovery. It was the sound of someone growing into themselves. And true to JoJo’s signature style, she added a dose of humor to lighten the mood. “I’m switching letters! F**k the L, I’m going to the Q! That’s what I love about s*xuality.” Danny Beard laughed, replying, “And you know that British people love a queue!”—a playful pun that reminded viewers of the genuine bond forming between the two.
Facing Homophobic Remarks with Grace
But JoJo’s time on Celebrity Big Brother hasn’t been without challenges. In a previous episode, she faced uncomfortable questions from actor Mickey Rourke, who bluntly asked whether she was into “boys or girls.” JoJo answered calmly and proudly: “Me? Girls. My partner is nonbinary.”
Unfortunately, things escalated. Rourke allegedly began making inappropriate and homophobic comments, reportedly telling other housemates to “vote the lesbian out” and using offensive slurs. At one point, he told JoJo, “If I stay longer than four days, you won’t be gay anymore.”
Rather than be rattled, JoJo stood firm. “I can guarantee I’ll still be gay,” she replied, “and I’ll still be in a very happy relationship.”
Eventually, the show’s producers stepped in. Mickey Rourke received a formal warning and was ultimately removed from the competition. Viewers applauded the decision, and JoJo received an outpouring of support on social media for handling the situation with maturity and class.
A Secret Message and an Emotional Reveal
As if that weren’t enough, JoJo later found herself in the middle of another emotional moment. Producers noticed what they believed to be a “secret message” between JoJo and fellow contestant Chris Hughes—an action that violates the show’s strict rules. When called into the diary room to explain, JoJo broke down in tears.
Through the emotion, she explained that the message wasn’t about game strategy or alliances—it was about her gender identity, something she hadn’t felt ready to talk about publicly.
“It’s something that I’m not ready, necessarily, to be open about or upfront about, but it has to do with gender and how I feel,” she said, her voice shaking. “Let’s put it this way… Oh my god, this is a lot…”
JoJo continued, explaining that she’s unsure how to label her gender identity at this point. “It’s OK to not know,” she repeated, as if reassuring both herself and the millions watching. “I’ve met a lot of females, love them, don’t feel like them. Met a lot of males, love them, definitely not them. These beautiful nonbinary people are who I feel the most like.”
She stopped short of labeling herself, but her openness spoke volumes. It was a reminder that identity is a journey, not a destination—and that it’s OK to exist in the in-between.
A Voice for a New Generation
JoJo’s willingness to share her struggles, her questions, and her self-discovery on national television is a rare and powerful thing. While many public figures carefully curate their image, JoJo is letting the world in—flaws, confusion, and all. And in doing so, she’s inspiring others who may be feeling the same way.
Over the years, JoJo has consistently shown a commitment to authenticity. From coming out to embracing gender fluidity to proudly supporting the LGBTQ+ community, she’s used her platform to spread love and acceptance. In one viral moment from 2023, she even described her genre of music as “gay pop,” joking, “I’m not the creator, I’m not the president, but I might be the CEO or the CMO.”
That’s classic JoJo: bold, funny, and entirely herself.
Why Her Story Matters
In a world where identity can often be politicized or misunderstood, JoJo’s candidness is refreshing. She’s not pretending to have all the answers. She’s not rushing to fit into a specific box. Instead, she’s showing that it’s normal to question, to explore, and to grow. And by doing so, she’s opening doors for countless others who are on similar journeys.
Whether you’re a longtime fan or just getting to know her, there’s no denying that JoJo Siwa is using her voice for something greater than fame. She’s using it to tell the truth—even when it’s hard.
What do you think about JoJo’s journey?
Join the conversation and share your thoughts in the comments on Facebook or Instagram. Everyone’s path is different—and every story deserves to be heard.
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